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Revenue Deciles

A decile view splits your customers into ten groups of equal size, ordered by how much they're worth, and shows how much of the total each group accounts for. It tells you how concentrated your value is. If the top group carries most of the revenue, losing a few top customers hurts a lot. If the bars are close in size, value is spread evenly.

Before you start​

The page reads the Metric you tag on a data model field, so it stays empty until three things are true:

  1. Your earn events send the order value as a numeric field.
  2. A value-based earn rule (not a fixed one) reads that field.
  3. That field is tagged with a metric role of Revenue, Cost or Margin on its data model. See Data Models.

Until then the page says "No revenue data yet." and repeats those steps. The deciles also need enough customers: if fewer than ten groups come back, or every group has the same total, you'll see a note with the number of customers that have non-zero values and a reminder that deciles get meaningful around 10 or more.

Decile data is part of the premium plan. Without it the page shows sample data under a banner.

Read the chart​

Ten bars run from Decile 10 at the top, the highest-value tenth of customers, down to Decile 1. A bar's length is the group's total for the chosen metric, scaled against the largest group. Next to each bar:

  • The total, such as $1.20M or $3.4k. Hover or focus it to see the breakdown by currency.
  • The customer count (shown as "cust") and the group's share of the total as a percentage.
  • The amount in your primary currency, when there is one.

Revenue decile bars with metric and scope toggles

Cost and margin can be negative, so bars are sized by absolute value, and the totals show a minus sign.

Choose what to measure​

  • Metric type: REVENUE, COST or MARGIN. Margin is the one to check if you want to know whether your biggest customers are profitable, not only big.
  • Customer scope: All customers, or Earning only, which limits the view to customers who earn.
  • Cohort filter (UTC): limit the view to customers acquired in the last 7 days, 30 days, 90 days or 1 year. The default is All customers (no cohort filter).

Compare and ask​

Compare draws the previous period behind the current bars. It needs a time-based cohort, so it turns off with All customers. Ask AI about this sends your metric, scope and cohort, plus the top decile's share, to the assistant to help you interpret the result.

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